Drafted December 2008
Fallon are the London based agency behind such TV commercials as:
Cadburys – eyebrows, gorilla, trucks
Sony – bravia balls, paint, play doh,
Orange – rock corps, mark Beaumont,
Asda – Victoria Woods, Ian Wright,
Their work shows diversity in the media tools used and the multiplicity in their thinking. I like the way and scale of thinking shown in their work by using a disused tower block to make the Sony paint advert, then the concept of using a gorilla to advertise chocolate.
Some of their work uses computer manipulation but you can also see how some simply use real life motion.
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