Outline
Birmingham city centre is often a hive of activity. People are rushing to shop, work or commute. Information signs are often not seen as a blur against a background of buildings and advertisements.
The theme of this animation would be to use abstract images to suitably inform the general public to be aware of thieves operating in the city centre.
Animation style
Quick rotation through a series of abstract images. These images would bet taken from images of police officers within Birmingham city centre
Overlaid on these images is a line being revealed in a 3d motion. This line represents the line chart of theft within the city centre over a period. As this line reaches data points, the corresponding figure is displayed in type. The final point would be the 29% figure stated as the year to date percentage
The police crest would constantly be positioned in the lower corner of the screen.
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