Outline
At the time of the upcoming Christmas period, the opportunity for thieves rises as the public awareness falls in the holiday spirit.
This campaign is focused on informing the public how not to become a victim of such crime by taking a few easy steps into consideration.
Animation style
The style of the animation is to have the graphical text falling in the style of show and settling on the ground.
Faded in the background is the type “29%” in the form of regular snow. This text falls slower than the main text but still visible to be seen falling.
At the end of the animation the police crest falls to be inline with text that will fade up to match “29%”. This new text would read ”City centre theft is down” – “year to date”.
All elements fade away leaving crest. Crest fades away.
Animation text
Be sure to only give the presents you want this year.
· Keep your bag closed and close to you at all times, if possible with the opening towards your body.
· Close your purse and put it away before you leave the till.
Try not to overload yourself with bags and coats.
· Avoid carrying your wallet or purse in a back trouser pocket.
Keep cash secure and out of sight.
· Be discreet when using mobile phones, put them away as soon as you have finished.
· Don’t hang handbags off pushchairs then leave them unattended.
· Try attaching a cat bell to your purse so it jingles if someone takes it out of your pocket or bag.
BEAT THE PICKPOCKET
Added considerations
No sound - Film is that they are intended to be played on screens around the city centre that don’t necessarily have sound.
No flashing images - Flashing images can affect epileptic sufferers.
Short attention - Viewers attention must be grabbed quickly as their main focus will be shopping / travelling / working.
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