24.5.10

FMP – Wrapping paper – Thoughts

I started to think adding the colour to the emblem would give it a different feel…. I felt I was right; I just did not like it! By adding the red it has taken away the subtle feeling of emblem I was trying to create. I chose to base the emblem on light weighted lines; the colour seems to make these heavier.

The breathing space between the logo also gives a different feeling to the layout. I am more in favour of the mono emblem with a lot of negative space.

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