14.10.09

Creative review - Fallon

Drafted December 2008

Fallon are the London based agency behind such TV commercials as:

Cadburys – eyebrows, gorilla, trucks

Sony – bravia balls, paint, play doh,

Orange – rock corps, mark Beaumont,

Asda – Victoria Woods, Ian Wright,

Their work shows diversity in the media tools used and the multiplicity in their thinking. I like the way and scale of thinking shown in their work by using a disused tower block to make the Sony paint advert, then the concept of using a gorilla to advertise chocolate.

Some of their work uses computer manipulation but you can also see how some simply use real life motion.

No comments:

Post a Comment